Jelena Justin

program leader

Phone: 04 201 39 54

email: jelena.justin@gorenjski-muzej.si

Public relations are a new museum activity, but one that is vital for the promotion of cultural heritage, which is the museum’s main goal. One of the key tasks performed by the Public Relations Department is communicating with the interested public, namely our potential visitors. The heritage preserved by the museum must be brought closer to the public. Thus, the Public Relations Department advertises the museum’s collections, which are our biggest treasure, as well as the periodical exhibitions, museum evening lectures and so on. The communication between the visitors and us is not merely giving information. That is just the beginning, since “feedback” and response measurement is also very important. Today, Public Relations are even more important and effective than Advertising.